Blog

30th September, 2016

It’s marketing, but does it work?

I just saw this wonderful piece of viral marketing by a German law firm. It’s witty, it’s enjoyable. It got masses of media attention around the […]
30th September, 2016

You don’t have to be a writer to write a book

One of the first questions that I get from experts – consultants, coaches, accountants, attorneys, financial planners, or whoever – who I talk  to about writing a […]