If you’ve read my book Authority! How Experts Just Like You Are Using Authority Books To Grow Their Influence, Generate Leads And Steal Your Clients (and probably even if you haven’t!), then you already know that a book is one of the most powerful positioning tools for a professional, whether you’re a coach, consultant, lawyer, accountant, financial adviser or any other kind of professional adviser who sells their knowledge, experience, and expertise.
You know that a book not only establishes your position as the “natural expert” in your field—the person everyone wants to work with, whatever it takes and however much it costs—it can also exponentially expand your audience.
Not only that, but it’s the single best way to get the attention of mainstream media outlets, influential pocasters and bloggers, and land paid speaking gigs.
There’s virtually no downside to writing a book.
Except that you do have to actually write it.
Now, if you don’t think of yourself as a “writer”, you might assume that the benefits are out of your reach, but there are ways to start your book even if you’re a self-confessed non-writer.
And before you start thinking, “Why would anyone pay for a book that’s just pulled from my blog/YouTube channel/etc.?” know this: People will pay for information that is organized in a way that makes their life easier, even if that same information is available for free elsewhere. In fact, Darren Rowse of ProBlogger.net used this technique to publish his wildly popular “31 Days to Build a Better Blog.”
Using PLR is not my recommended course of action, but it can be a starting point if you are relatively new in your field and don’t have case studies and intellectual capital of your own. If you are going to use PLR then there are two things you need to know: First, because PLR is sold to more than one person, it’s essential that you edit the content to adapt it to your voice, your unique view of the industry, and to include your personality. Second, you cannot use PLR to publish a book on Kindle, as this is a violation of their terms of service.
Having a published book on your professional resume can work wonders for your business growth. It will bring you clients, expand your audience reach, and even attract some media. But it can’t do any of that if you don’t write the book in the first place. So take one of these ideas and get your book written. You won’t regret it.